PRIVACY POLICY
This Privacy Policy (“Policy”) relates to our use of your personal information when you:
1.Use our website, microsite or mobile applications and provide us with your personal information, for example by signing up for our newsletters or messages or leaving a review;
2.Register for our rewards program;
3.Purchase products directly from our website;
4.Interact with us through social media, adverts or content on third party websites;
5.Interact with us in person by attending an event;
6.Otherwise engage with us, for example by contacting our friendly customer service team (collectively the “Services”).
This Policy explains who we are; what personal information we collect about you; how we use it (including who we share that personal information with) and your rights and choices regarding your personal information.
If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided in the section below marked “How do I contact us?”.
WHAT INFORMATION DOES THE WEBSITE COLLECT ABOUT ME AND WHY?
The personal information that we may collect about you broadly falls into the following categories:
1.Information that you provide directly. When you use the website, we may ask you to share your personal information. We have listed below the categories of personal information we may collect:
a.Identifiers. Such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
- For example, if you create an account, purchase any products, submit a product review, enter a competition and/or contact our customer service team, you may provide your first name, last name, date of birth, gender, email address, mailing address and/or telephone number.
- When you register for an account, we will also collect information associated with your account such as the date you joined and your order numbers.
b.For example, when you place an order and/or contact our customer service department, you may provide your delivery and billing address, credit card type, credit card number and credit card expiration date. We will also collect details of your past orders.
c.mages and photographs. For example, if you enter a competition on the website or via social media when you tag us you may provide a photograph of yourself, or if you engage with us via technologies such as AR, face evaluation or other tools.
d.Your opinions or other information. For example, if you review the products you have purchased from us or provide information about products and/or cosmetic concerns, and the brands and products you use.
e.Commercial information. Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
2.Information that we collect automatically. When you use the website, we may use cookies and similar tracking technology to collect the following information about you automatically (for further information please see our Cookies Policy for more information):
a.Internet or other electronic network activity information. Such as browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
- For example, when you visit the website, engage with the website content or with us digitally, we may collect certain information from your computer, tablet or mobile phone (“Device”) such as your IP address, Device type (i.e. make and model), unique device identification numbers, browser-type and time zone settings
- We may also collect information about how your device has interacted with us including: the pages accessed and links clicked; how you navigate to and from the website (such as how you scroll over the site, which parts you click and how long you spend on each page); your preferences, the products and/or services that you have viewed or searched for; and crashes, download errors and response times.
b.Geolocation Data. Such as physical location or movements. We collect your IP address and infer location such as city or postcode there from.
c.For example, when you visit the website, engage with the website content or with us digitally, we may collect your broad geographic location (e.g. country or city-level location) from your device.
d.Inferences drawn from other personal information. Such as a profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
- For example, when you visit the website, we may use the personal information indicated above to provide you with tailored advertising, content and products that we think you may like. This is described in further detail in the section below marked “How does the website use my personal information?”.
3.Information that we obtain from third party sources. From time to time, we may receive personal information about you from third party sources, but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us. The types of personal information we collect from third parties includes:
a.Social Media Partners. For example, if you ‘log-in’ to the website using a social medial log in or use functionality such as “like” or “share” buttons, that social media site may pass information to us, including: the user ID for that third party site, the name, email address and location associated with the user ID and any other information permitted under the privacy policy for that website.
b.Retailers, distributors and third party brand partners. For example, where permitted by applicable data protection law and, if applicable, where you have specifically consented, our retailers, distributors and third party brand partners may pass information to us including your first name, last name, email address, postal address, phone number, gender, browsing patterns, geo-location and device identifiers, click through and other cookie data, demographic information including information about your appearance and information in relation to products purchased at their stores (whether on the high-street or online through their own website or a dedicated microsite) and services requested using their websites and/or applications.
c.Technology partners and market research organizations. For example, where permitted by applicable data protection law and if applicable where you have specifically consented, our preferred technology partners may share information with us, including your browser patterns, geo-location and Device identifiers.